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The business training program encompasses 16 classes over an 8 to 9-week period. Daytime and evening classes are offered at least 4 times a year in both Spanish and English. The curriculum includes the following:
Introduction to Entrepreneurship and Small Business
- Explore business ideas
- Identify skills, interests and personal qualities
- Define tailored business plan
- Develop business plan for your business
- Develop goals, mission, vision, and objectives
- Create a business name
- Create 3-year financial projections
- Define capital requirements, financing needs and options
- Build contingency plans
Define and Develop Marketing Plan (Who, What, Where, Why, How)
- Create business identity/brand
- Define target markets/target customers
- Develop concise marketing messages
- Define and understand competitive framework and advantages
- Develop products/services
- Develop pricing
- Develop market communications plan
- Develop advertising/promotional material
Understand Key Operating Processes/Procedures
- Business registration (city, state and federal)
- Legal structure and formation
- Business permits and licenses
- Taxes
- Customer service and sales
- Insurance
Financial Management Tools
- Introduction to bookkeeping and accounting
- Small business resources (city, state and federal)
- Cash flow management
- Develop, review and underatnd financial statements
Course materials are provided. Financial assistance is available
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